Reports to: Vistabule Leadership
Location: Vistabule Teardrop Trailers, St Paul, Minnesota
The Opportunity
Vistabule Teardrop Trailers is more than a manufacturer, we are a lifestyle brand dedicated to craftsmanship and the spirit of adventure. Recognized in 2025 as a finalist in The Coolest Things Made in Minnesota Contest, we are a 15-year-old family business that designs and builds industry-leading teardrop campers. As we prepare for our next chapter of growth, we are looking for a dynamic leader for our marketing and communications activities who can get up to speed quickly and then lead and drive them.
Purpose
Create relevant, traffic-driving content and analyze and manage our website to promote the features, utility and aesthetic appeal of Vistabule campers.
Key Responsibilities
- Data Analytics: Develop data analytics framework – GA4, Google Search Console, HubSpot andintegrate offline data (orders, showings, etc.)
- Website Performance Measurement and Optimization: Use data-driven approaches to actively test and improve our web experience; seek customer feedback to inform direction.
- Creative Content Production: Develop content, especially blog posts and web content that support the prospective customer’s research journey; integrate with existing video and photography resources. Create newsletters and email promotions.
- Digital presence: Create engaging social media content to highlight Vistabule trailers; manage across all channels.
- Campaign management: Organize and execute coordinated promotional efforts across online channels that resonate with Vistabule customer segments.
- Owner Community Engagement: Assist as needed with customer communications, showroom tours, and the creation of spec sheets or guides.
Qualifications
- Bachelor’s degree in marketing, communications or related field (Master’s degree preferred).
- Experience with WordPress and other software extensions being used. Experience with Canva or Adobe Creative Suite; familiarity with social media management tools and CRM platforms.
- Strong preference for someone with demonstrated passion/interest in camping/outdoors activities.
Qualified applicants who meet some, but not all the job requirements are still encouraged to apply.
Compensation & Benefits
Salary range $45,000 – $55,000, depending on experience and qualifications.
Benefits include paid holidays, PTO, health insurance, 401K with match.